I like to support the community where I work by supporting worthwhile causes. I wish I could devote unlimited resources to do this but I have to take on this sort of work as I can, and as my books and calendar allow. I use my photography to promote awareness by shooting stock photos to use on web pages, with social media, with printed media. I'm far from alone, thankfully other businesses and persons contribute but its never enough. Consider helping in your community where you can, when you can.